Ayuda Health was born out of conversations between founder Marsha Haynes  and her father who was diagnosed with type 2 diabetes. Through those conversations, he learned about the importance of managing day-to-day fluctuations in blood sugar through lifestyle modifications. He applied his learnings, achieving long-term control and reduction of his medications. This led to further conversations with others living with chronic diseases where the following gaps became apparent: continuity of care post-diagnosis and comprehension of the connection between lifestyle and chronic disease management. Through nearly 20 years experience in the biopharmaceutical industry and interactions with thousands of healthcare professionals, Marsha gained specialized insight into the challenges of chronic disease management from the perspectives of the patient, healthcare provider, and caretaker.